Review Radio Demo

The purpose of our demo was to create an entertaining music and speech radio station perfect for our target listeners of young adults aged 18-25 male or female and people that love to listen to all the new music and like to know about all the celebrity gossip.

I think our demo is really appropriate and suited for our target listeners because we play a lot of new and up to date music and we have a lot of chats and gossips about current news topics and celebrities. Our first demo was a CHR format station, like the already established CHR radio station Capital. I think our radio station can relate to capital quite a lot because they too play a lot of current, new music and they put on an entertaining show, talking about celebs and gossip.

Our radio station Solar FM is very fit for its purpose. It provides an entertaining show with a range of new music, chats about daily life events, gossip about celebrities and more, which is what our target listeners need from their CHR radio show.

Our radio station does compare to our original ideas and plans, we changed the songs on our playlist a few times to make them more current and up to date but our basic original ideas are the same. A running order was created for us to follow and keep on track with our production. We wanted to have an up-beat presenter, Chaz, who talks a lot about celebs and what they have been up to, which is what we had. We also wanted a news segment, also celebrity based, which we wrote a script for and recorded with a mic and edited with audacity. We planned a variety of different ads to record and play on our radio station for example, new film releases.

Our demo conforms conventions of a CHR format radio station because we created a new and up to date playlist of songs and we talked about a lot about current news events and topics and we chatted a lot about celebrity mishaps and gossip. Our demo was up beat and chatty and provided great entertainment for our target listeners.  However, our demo challenges some conventions of a traditional CHR station because we didn’t really include many competitions or listener interactions. These are normally key things played on a CHR format station and are frequent on established CHR radio stations like Radio One and Capital.

I think we can really compare our demo to these two established stations because we have a lot of similarities with them. We followed the same basic schedule and running orders as them and included almost all of the same content. Our speech and news content were based around the same topics, celebs and gossip, but we made up our own scripts for it all.

I think our demos display a range of strengths and weaknesses and some of the strengths I feel would be that we catered for our target audiences really well regarding music. With both of our demos our music fitted the radio genres. Our news and speech content also fitted our genres really well and would meet our target audience's expectations. We created well put-together demos that flowed fairly well. We included a range of new tracks, suitable for our audience and we talked about a variety of celebrity based news topics and conversations suitable for the genre of our stations.

Our weaknesses to improve would be we could of spoke a little bit louder during our presentation. We needed to be more clear and bold when we were speaking about our ideas and content and more enthusiastic. I also think we should have made the writing a little bigger on our presentation, to make it more clear for our audience to see. Additionally, I feel a bit more of an effort should have been made to get things up to the best standard we can, we should have edited audio more carefully on audacity to get it sounding as professional as possible without and pauses or noise distractions in the background.