Station Description and Target Listeners:
Solar FM is a Contemporary Hit Radio Station that plays a variety of new chart hits. The station talks about a lot of celeb gossip.
The target listener for Solar FM is a young adult 18-25 male or female and would be someone that loves to listen to all the new music and likes to know about all the celebrity gossip.
Some of the ideas for the speech content will be to talk about celebrity gossip for example, how Little Mix have been getting on since winning the X-Factor last month, all the news and gossip about Beyonce and Jay-Z’s new baby, all the get-togethers and break-ups of celebrity couples.
We’ve come up with a few ideas for the music content for Solar FM, such as Jessie J – Domino, Rizzle Kicks – Mama Do The Hump and Beyonce – Love On Top.
Some of our ideas for adverts include cheap entry nights at Tiger Tiger, because our target listeners are young and enjoy going out quite a lot. Car insurance adverts because a lot of our target listeners will be getting their first cars and these insurance adverts will be appropriate for them.
Some ideas for information (news and travel) will just be the traditional daily news and the travel update for people on the roads. We may also talk a little about the days weather.
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