Music

For our demo one we search the UK top 40 charts and picked a range of new tracks to play on our demo.  We chose Jessie J - Laserlight * Rihanna - Where have you been? * Rizzle Kicks - Mama do the hump.

We also listened to existing CHR radio stations like Radio One and Capital to get an idea of what kinds of new songs they were playing to help us with our playlist.

Radio Adverts

We created two different adverts to be played in our demo. We recorded and edited them together.

Radio Presentation

http://www.slideboom.com/presentations/558047/finished-radio-presentation

Review Radio Demo

The purpose of our demo was to create an entertaining music and speech radio station perfect for our target listeners of young adults aged 18-25 male or female and people that love to listen to all the new music and like to know about all the celebrity gossip.

I think our demo is really appropriate and suited for our target listeners because we play a lot of new and up to date music and we have a lot of chats and gossips about current news topics and celebrities. Our first demo was a CHR format station, like the already established CHR radio station Capital. I think our radio station can relate to capital quite a lot because they too play a lot of current, new music and they put on an entertaining show, talking about celebs and gossip.

Our radio station Solar FM is very fit for its purpose. It provides an entertaining show with a range of new music, chats about daily life events, gossip about celebrities and more, which is what our target listeners need from their CHR radio show.

Our radio station does compare to our original ideas and plans, we changed the songs on our playlist a few times to make them more current and up to date but our basic original ideas are the same. A running order was created for us to follow and keep on track with our production. We wanted to have an up-beat presenter, Chaz, who talks a lot about celebs and what they have been up to, which is what we had. We also wanted a news segment, also celebrity based, which we wrote a script for and recorded with a mic and edited with audacity. We planned a variety of different ads to record and play on our radio station for example, new film releases.

Our demo conforms conventions of a CHR format radio station because we created a new and up to date playlist of songs and we talked about a lot about current news events and topics and we chatted a lot about celebrity mishaps and gossip. Our demo was up beat and chatty and provided great entertainment for our target listeners.  However, our demo challenges some conventions of a traditional CHR station because we didn’t really include many competitions or listener interactions. These are normally key things played on a CHR format station and are frequent on established CHR radio stations like Radio One and Capital.

I think we can really compare our demo to these two established stations because we have a lot of similarities with them. We followed the same basic schedule and running orders as them and included almost all of the same content. Our speech and news content were based around the same topics, celebs and gossip, but we made up our own scripts for it all.

I think our demos display a range of strengths and weaknesses and some of the strengths I feel would be that we catered for our target audiences really well regarding music. With both of our demos our music fitted the radio genres. Our news and speech content also fitted our genres really well and would meet our target audience's expectations. We created well put-together demos that flowed fairly well. We included a range of new tracks, suitable for our audience and we talked about a variety of celebrity based news topics and conversations suitable for the genre of our stations.

Our weaknesses to improve would be we could of spoke a little bit louder during our presentation. We needed to be more clear and bold when we were speaking about our ideas and content and more enthusiastic. I also think we should have made the writing a little bigger on our presentation, to make it more clear for our audience to see. Additionally, I feel a bit more of an effort should have been made to get things up to the best standard we can, we should have edited audio more carefully on audacity to get it sounding as professional as possible without and pauses or noise distractions in the background.

Feedback on Demo

What worked really well with your demo/presentation? Is there an area that you scored consistently high marks? 


Our adverts worked really well with our demo and a lot of questionnaires told us that our content and music was perfect for our target audience. We were also told that our presentation was really clear and detailed and that we presented well. Our news was also liked quite a lot and we were told that it met our target audiences well.

What do your questionnaires tell you that you could have done better? 


Our questionnaires tell us that we could have included some more audio on the competitions and listener interactions and we could have made our presentation more eye catching. We could have spoke a bit louder and made our writing a bit bigger on the presentation. Also, we could have included more speech and audio to make it longer.



Questionnaire results 


Out of 10 how well do you think our presentation went? 10
How could we of improved? More eye catching
How well did we meet our target audience regarding music? Very well
How well did we meet our target audience regarding content? Good
How well did we meet our target audience regarding news? Well
What did you like about our demo? It met the target audience
What did you not like about our demo? Nothing

Out of 10 how well do you think our presentation went? 8

How could we of improved? Could have included some more audio on competitions/listener interaction

How well did we meet our target audience regarding music? Yes, the music was relevant 

How well did we meet our target audience regarding content? Well

How well did we meet our target audience regarding news? Yes, the news was relevant to the target audience

What did you like about our demo? Good advert

What did you not like about our demo? No speech content 

Out of 10 how well do you think our presentation went? 7

How could we of improved? Spoke louder

How well did we meet our target audience regarding music? Rather well

How well did we meet our target audience regarding content? Quite well 

How well did we meet our target audience regarding news? Well

What did you like about our demo? Good

What did you not like about our demo? Not enthusiastic enough 

Out of 10 how well do you think our presentation went? 8

How could we of improved? Make the writing bigger 

How well did we meet our target audience regarding music? Very well

How well did we meet our target audience regarding content? Very well

How well did we meet our target audience regarding news? Well, nailed it

What did you like about our demo? The overlaying of voices and music and the celeb gossip

What did you not like about our demo? Music not my thing 

Out of 10 how well do you think our presentation went? 8

How could we of improved? Talk louder

How well did we meet our target audience regarding music? Well

How well did we meet our target audience regarding content? Very

How well did we meet our target audience regarding news? Very 

What did you like about our demo? Range of information, good audio

What did you not like about our demo? Didnt talk loud enough 

Out of 10 how well do you think our presentation went? 8 or 9 

How could we of improved? Talk louder 

How well did we meet our target audience regarding music? Very well

How well did we meet our target audience regarding content? Good because the content include festivals that we can relate to/enjoy 

How well did we meet our target audience regarding news? Good because news is current 

What did you like about our demo? News 

What did you not like about our demo?  Adverts 

Out of 10 how well do you think our presentation went? 7

How could we of improved? Included more speech in links 

How well did we meet our target audience regarding music? Very well, can relate to the music 

How well did we meet our target audience regarding content? Content is suitable for the audience 

How well did we meet our target audience regarding news? Relates to audience very well 

What did you like about our demo? Well presented, included lots of info 

What did you not like about our demo? Not enough speech 

Out of 10 how well do you think our presentation went? 9

How could we of improved? More audio 

How well did we meet our target audience regarding music? Lots of variety 

How well did we meet our target audience regarding content? Relates well 

How well did we meet our target audience regarding news? Good news, maybe not the right type for radio station

What did you like about our demo? Well presented 

What did you not like about our demo? Ad music quieter or speak louder 

Out of 10 how well do you think our presentation went? 10

How could we of improved? Couldn't 

How well did we meet our target audience regarding music? Very well

How well did we meet our target audience regarding content? Very well 

How well did we meet our target audience regarding news? Met well

What did you like about our demo? The music 

What did you not like about our demo? Nothing

Out of 10 how well do you think our presentation went? 10

How could we of improved? Couldn't 

How well did we meet our target audience regarding music? Very well

How well did we meet our target audience regarding content? Not bad 

How well did we meet our target audience regarding news? Not bad

What did you like about our demo? Everything 

What did you not like about our demo? Nothing

Out of 10 how well do you think our presentation went? 10

How could we of improved? Don't know 

How well did we meet our target audience regarding music? Very well linked with target audience, would meet expectations

How well did we meet our target audience regarding content? Good content 

How well did we meet our target audience regarding news? News was aimed at pop type of celebrities, doesn't fit in with genre but it was good content 

What did you like about our demo? Well presented and detailed 

What did you not like about our demo? Advert would have been better if music was quieter and speech was louder. 

Out of 10 how well do you think our presentation went? 9

How could we of improved? Couldn't 

How well did we meet our target audience regarding music? Well linked 

How well did we meet our target audience regarding content? Content was relevant 

How well did we meet our target audience regarding news? Relevant 

What did you like about our demo? Steph

What did you not like about our demo? Chaz

SWOT Analysis

Strengths

I think we catered for our target audiences really well regarding music. With both of our demos our music fitted the radio genres. Our news and speech content also fitted our genres really well and would meet our target audience's expectations. We created well put-together demos that flowed fairly well. We included a range of tracks, suitable for our audience and we talked about a variety of news topics and conversations suitable for the genre of our stations.

Weaknesses

To improve, i think we could of spoke a little bit louder during our presentation. We needed to be more clear and bold when we were speaking. I also think we should have made the writing a little bigger on our presentation, to make it more clear for our audience. I feel we should have made more of an effort to get things up to the best standard we can, we should have edited audio more carefully to get it sounding as professional as possible.

Opportunities

I feel that to improve, we could have made the demos and our presentation a little longer and more detailed. I think we could have included more audio and more speech content to make it flow a lot better and sound more professional.

Threats

I think the threats we faced as a group was communication, i feel we could have communicated a lot better and worked a lot better than we did as a whole group.

Over View

Over the past few months i have contributed greatly to ideas within our two demos. I have created my own news script and recorded it for our Solar FM CHR Station. I have come up with songs that would be played on this station and have written, recorded and edited two film adverts, one for each station. I have also came up with ideas for our second demo Buzz FM a specialist Drum&Bass station. I helped with the others deciding what should be on the show. I completed running orders during the production and planning of our demo and wrote over views on each station, talking about target audiences, music and content.

News Script

For my demo one - Solar FM - A CHR Station i was assigned the task of news and weather and wrote the script for it.

I’m Tj Smith and here’s the celeb news.

N-Dubz star and X-Factor Judge Tulisa Contostavlos is reportedly dating former Skins actor Jack O'Connell.

The pair are said to have spent the weekend together in O'Connell's hometown in Derby and they were both photographed leaving London Nightclub Aura last week.

Tulisa had previously mentioned a new relationship on Twitter, telling her fans: "I am seeing some1!! Cus Im a bloody human being’’.

Early reports of Tulisa having had a fling with The Only Way is Essex star Mark Wright in Miami, were denied by both Mark and Tulisa.

Katy Perry has a £2 million book deal offer for Russell Brand story and reportedly has several publishers fighting for her signature for a book deal.

Three companies are said to be competing for an exclusive deal for her to tell all about her relationship with ex-husband Russell Brand, who filed for divorce back in December.

Ashton Kutcher has signed up to take a trip to outer space.

The Two and a Half Men star recently became the 500th passenger to sign up for the first journey on Richard Branson's Virgin Galactic spacecraft.

Tinie Tempah has revealed that he "pushed" for a collaboration with Adele.

The rapper explained that he met with the singer in Los Angeles last year and tried to get into the recording studio with her before she suffered her vocal problems.

Meanwhile, on the weather front it’s looking pretty sunny all round the country today. With temperatures reaching highs of up to 16, rarity for the March Season.

This has been your celeb gossip and weather, I’m Tj Smith and now over to you          Chaz.

Music and Radio Assignment 2 – Report – Demo Two

Our second demo is a specialist drum and bass station called Buzz FM and the target listeners for Buzz FM are young adults aged 18-25 male or female that love to listen to drum and bass. They would be someone that likes to party a lot and loves the ‘rave’ kind of atmosphere. We chose to a specialist format because it gave us the chance to do a drum and bass station which was of particular interest within our group. We chose drum and bass because it is becoming quite a popular genre among young adults now a days, it is what a lot of them like to listen to. I took on the job role of program controller for this demo because I wanted to have sort of an organizing role and a role where I would be getting everything in order and doing more of the ‘behind the scenes’ jobs rather than presenting or news reading roles. I took this role because with this role you are kind of in charge of everything and in charge of keeping everyone else in the group on task.

Our ideas for this demo really fit the target listener and there needs because they are people that like to go out and have fun, party a lot and listen to a lot of drum and bass music and our speech content is about music gigs, ‘raves’ and festivals so it is really suited to our target listeners and their needs. Our music choices will probably include artists like Skrillex so they will be really suited for our target listeners.

Comparing our two radio demos, the first demo is a CHR station that plays a range of different chart hits whereas our second demo is a specialist drum and bass station. The two demos play different types of music and have very different vibes. The presenters in our drum and bass demo are very loud and out going and are over the top, their personalities reflect the music they play. The presenters in our CHR station are also out going but are not as dramatic or over the top. The presenters personalities are a little mellower than the drum and bass presenters and they are very chatty and bubbly. Our two demos also have fairly different audiences and audience needs. Both demos target listeners are young adults ages 18-25 male or female that like to go out, have a good time and listen to lots of music. However, our drum and bass target listeners are a little more outgoing and like to listen to drum and bass music specifically and our CHR station target listeners listen to a range of different chart hits music.

Assignment 2 Report - Demo One CHR

Our first demo is a CHR station called Solar FM and the target listeners for Solar FM is a young adult 18-25 male or female and would be someone that loves to listen to all the new music and likes to know about all the celebrity gossip. We chose this format because it plays a lot of different genre music and is appealing to male or females. The music played is young and popular.  I took on the job role of News/Sports/Travel for demo one and decided to talk about  basic news and information with a little bit of celeb gossip. I also decided to talk about the travel updates and a small part about the days weather. I took on this job role because it is a speaking part but it is not the big main speaking part of the presenter so it isn’t that bad or heavy loaded.

All of our ideas for the show really fit the needs of our listener, our ideas are aimed at young adults aged 18-25 that like to go out, listen to lots of music and socialise and that is exactly what our listeners need. They need a station that is going to play new and upcoming music to keep them ‘alive’ have adverts about things that they enjoy and that are relevant to them such as club promotions and car insurance as they are all at the age where they go out clubbing a lot and are all at the age where they are normally buying their first cars so insurance adverts are definitely relevant to them. We will talk about things like celebs and celeb gossip and local gigs which will interest our target listeners as they love to listen to music and feel alive and hearing about gigs and concerts will be good for them. We will play music like Jessie J – Domino and Rizzle Kicks – Mama Do The Hump. This will play to our listeners needs because they love to listen to a range of different genre music and new and upcoming chart hits so these two new chart songs from different genres will be good choices for our target listeners.  

If I were to compare this demo to an existing station currently broadcasting in the CHR format, it would be Capital because Capital has a very similar target listener; they also play a range of different genre music and new chart hits. The presenters are very like how our presenters will be and are very chatty and bubbly. Capital talk about the same kinds of things as we will in our demo for example celebrity gossip and celebs lives, local news, concerts and gigs. All in all, our station is very similar to capital in many aspects but ours is a lot more based around music and less speech content that Capital.

Our two demo ideas are very different. Our first demo is a CHR station that plays a range of different chart hits whereas our second demo is a specialist drum and bass station. The two demos play very different types of music and in general just have very different vibes. The presenters in our drum and bass demo are very loud and out going, they are over the top and quirky, their personalities reflect the music they play. The presenters in our CHR demo are also out going but are not as dramatic or over the top. There personalities are a little mellower than our drum and bass presenters and they are very chatty and bubbly. Our two demos also have fairly different audiences and audience needs. Both demos target listeners are young adults ages 18-25 male or female that like to go out, have a good time and listen to lots of music. However, our drum and bass target listeners are a little more outgoing and like to listen to drum and bass music specifically and our CHR station target listeners listen to a range of different chart hits music.