Listeners Needs

Radio stations need to connect with their listeners and their listeners needs. How a radio station makes a listener feel is very important and different radio stations make their listeners feel different ways.

Some radio stations make their listeners feel comforted – it makes them feel safe and allows them to get involved through ‘phone-ins’ and quizzes. They are never alone and the presenters and the radio station are their friends.

Some radio stations make their listeners feel chilled out – the radio stations keeps them relaxed and helps them unwind. It makes them feel ‘at home’.

Some radio stations make their listeners feel informed – it lets them know what is going on in the world, from local to national news or events. It gives them something to talk about to their friends.

Some radio stations make their listeners feel alive – it keeps them motivated and engaged and provides the theme tune to their life. It wakes them up, entertains and informs them throughout the day.