For our demo one we search the UK top 40 charts and picked a range of new tracks to play on our demo. We chose Jessie J - Laserlight * Rihanna - Where have you been? * Rizzle Kicks - Mama do the hump.
We also listened to existing CHR radio stations like Radio One and Capital to get an idea of what kinds of new songs they were playing to help us with our playlist.
Tuesday, 12 June 2012
Radio Adverts
Tuesday, 29 May 2012
Tuesday, 22 May 2012
Review Radio Demo
The purpose of our
demo was to create an entertaining music and speech radio station perfect for
our target listeners of young adults aged 18-25 male or female and people that
love to listen to all the new music and like to know about all the celebrity
gossip.
I think our demo
is really appropriate and suited for our target listeners because we play a lot
of new and up to date music and we have a lot of chats and gossips about
current news topics and celebrities. Our first demo was a CHR format station,
like the already established CHR radio station Capital. I think our radio station
can relate to capital quite a lot because they too play a lot of current, new
music and they put on an entertaining show, talking about celebs and gossip.
Our radio station
Solar FM is very fit for its purpose. It provides an entertaining show with a
range of new music, chats about daily life events, gossip about celebrities and
more, which is what our target listeners need from their CHR radio show.
Our radio station
does compare to our original ideas and plans, we changed the songs on our
playlist a few times to make them more current and up to date but our basic
original ideas are the same. A running order was created for us to follow and
keep on track with our production. We wanted to have an up-beat presenter, Chaz,
who talks a lot about celebs and what they have been up to, which is what we
had. We also wanted a news segment, also celebrity based, which we wrote a
script for and recorded with a mic and edited with audacity. We planned a variety
of different ads to record and play on our radio station for example, new film
releases.
Our demo conforms
conventions of a CHR format radio station because we created a new and up to
date playlist of songs and we talked about a lot about current news events and
topics and we chatted a lot about celebrity mishaps and gossip. Our demo was up
beat and chatty and provided great entertainment for our target listeners. However, our demo challenges some conventions
of a traditional CHR station because we didn’t really include many competitions
or listener interactions. These are normally key things played on a CHR format station
and are frequent on established CHR radio stations like Radio One and Capital.
I think we can
really compare our demo to these two established stations because we have a lot
of similarities with them. We followed the same basic schedule and running
orders as them and included almost all of the same content. Our speech and news
content were based around the same topics, celebs and gossip, but we made up
our own scripts for it all.
I think our demos display a range of strengths and weaknesses and some
of the strengths I feel would be that we catered for our target audiences
really well regarding music. With both of our demos our music fitted the radio
genres. Our news and speech content also fitted our genres really well and
would meet our target audience's expectations. We created well put-together
demos that flowed fairly well. We included a range of new tracks, suitable for
our audience and we talked about a variety of celebrity based news topics and
conversations suitable for the genre of our stations.
Our weaknesses to improve would be we could of spoke a little bit louder
during our presentation. We needed to be more clear and bold when we were
speaking about our ideas and content and more enthusiastic. I also think we
should have made the writing a little bigger on our presentation, to make it
more clear for our audience to see. Additionally, I feel a bit more of an
effort should have been made to get things up to the best standard we can, we
should have edited audio more carefully on audacity to get it sounding as
professional as possible without and pauses or noise distractions in the
background.
Tuesday, 15 May 2012
Feedback on Demo
What worked really well with your demo/presentation? Is there an area that you scored consistently high marks?
Our adverts worked really well with our demo and a lot of questionnaires told us that our content and music was perfect for our target audience. We were also told that our presentation was really clear and detailed and that we presented well. Our news was also liked quite a lot and we were told that it met our target audiences well.
What do your questionnaires tell you that you could have done better?
Our questionnaires tell us that we could have included some more audio on the competitions and listener interactions and we could have made our presentation more eye catching. We could have spoke a bit louder and made our writing a bit bigger on the presentation. Also, we could have included more speech and audio to make it longer.
Questionnaire results
Out of 10 how well do you think our presentation went? 10
How could we of improved? More eye catching
How well did we meet our target audience regarding music? Very well
How well did we meet our target audience regarding content? Good
How well did we meet our target audience regarding news? Well
What did you like about our demo? It met the target audience
What did you not like about our demo? Nothing
Our adverts worked really well with our demo and a lot of questionnaires told us that our content and music was perfect for our target audience. We were also told that our presentation was really clear and detailed and that we presented well. Our news was also liked quite a lot and we were told that it met our target audiences well.
What do your questionnaires tell you that you could have done better?
Our questionnaires tell us that we could have included some more audio on the competitions and listener interactions and we could have made our presentation more eye catching. We could have spoke a bit louder and made our writing a bit bigger on the presentation. Also, we could have included more speech and audio to make it longer.
Questionnaire results
Out of 10 how well do you think our presentation went? 10
How could we of improved? More eye catching
How well did we meet our target audience regarding music? Very well
How well did we meet our target audience regarding content? Good
How well did we meet our target audience regarding news? Well
What did you like about our demo? It met the target audience
What did you not like about our demo? Nothing
Out of 10 how well do you think our presentation went? 8
How could we of improved? Could have included some more audio on competitions/listener interaction
How well did we meet our target audience regarding music? Yes, the music was relevant
How well did we meet our target audience regarding content? Well
How well did we meet our target audience regarding news? Yes, the news was relevant to the target audience
What did you like about our demo? Good advert
What did you not like about our demo? No speech content
Out of 10 how well do you think our presentation went? 7
How could we of improved? Spoke louder
How well did we meet our target audience regarding music? Rather well
How well did we meet our target audience regarding content? Quite well
How well did we meet our target audience regarding news? Well
What did you like about our demo? Good
What did you not like about our demo? Not enthusiastic enough
Out of 10 how well do you think our presentation went? 8
How could we of improved? Make the writing bigger
How well did we meet our target audience regarding music? Very well
How well did we meet our target audience regarding content? Very well
How well did we meet our target audience regarding news? Well, nailed it
What did you like about our demo? The overlaying of voices and music and the celeb gossip
What did you not like about our demo? Music not my thing
Out of 10 how well do you think our presentation went? 8
How could we of improved? Talk louder
How well did we meet our target audience regarding music? Well
How well did we meet our target audience regarding content? Very
How well did we meet our target audience regarding news? Very
What did you like about our demo? Range of information, good audio
What did you not like about our demo? Didnt talk loud enough
Out of 10 how well do you think our presentation went? 8 or 9
How could we of improved? Talk louder
How well did we meet our target audience regarding music? Very well
How well did we meet our target audience regarding content? Good because the content include festivals that we can relate to/enjoy
How well did we meet our target audience regarding news? Good because news is current
What did you like about our demo? News
What did you not like about our demo? Adverts
Out of 10 how well do you think our presentation went? 7
How could we of improved? Included more speech in links
How well did we meet our target audience regarding music? Very well, can relate to the music
How well did we meet our target audience regarding content? Content is suitable for the audience
How well did we meet our target audience regarding news? Relates to audience very well
What did you like about our demo? Well presented, included lots of info
What did you not like about our demo? Not enough speech
Out of 10 how well do you think our presentation went? 9
How could we of improved? More audio
How well did we meet our target audience regarding music? Lots of variety
How well did we meet our target audience regarding content? Relates well
How well did we meet our target audience regarding news? Good news, maybe not the right type for radio station
What did you like about our demo? Well presented
What did you not like about our demo? Ad music quieter or speak louder
Out of 10 how well do you think our presentation went? 10
How could we of improved? Couldn't
How well did we meet our target audience regarding music? Very well
How well did we meet our target audience regarding content? Very well
How well did we meet our target audience regarding news? Met well
What did you like about our demo? The music
What did you not like about our demo? Nothing
Out of 10 how well do you think our presentation went? 10
How could we of improved? Couldn't
How well did we meet our target audience regarding music? Very well
How well did we meet our target audience regarding content? Not bad
How well did we meet our target audience regarding news? Not bad
What did you like about our demo? Everything
What did you not like about our demo? Nothing
Out of 10 how well do you think our presentation went? 10
How could we of improved? Don't know
How well did we meet our target audience regarding music? Very well linked with target audience, would meet expectations
How well did we meet our target audience regarding content? Good content
How well did we meet our target audience regarding news? News was aimed at pop type of celebrities, doesn't fit in with genre but it was good content
What did you like about our demo? Well presented and detailed
What did you not like about our demo? Advert would have been better if music was quieter and speech was louder.
Out of 10 how well do you think our presentation went? 9
How could we of improved? Couldn't
How well did we meet our target audience regarding music? Well linked
How well did we meet our target audience regarding content? Content was relevant
How well did we meet our target audience regarding news? Relevant
What did you like about our demo? Steph
What did you not like about our demo? Chaz
SWOT Analysis
Strengths
I think we catered for our target audiences really well regarding music. With both of our demos our music fitted the radio genres. Our news and speech content also fitted our genres really well and would meet our target audience's expectations. We created well put-together demos that flowed fairly well. We included a range of tracks, suitable for our audience and we talked about a variety of news topics and conversations suitable for the genre of our stations.
Weaknesses
To improve, i think we could of spoke a little bit louder during our presentation. We needed to be more clear and bold when we were speaking. I also think we should have made the writing a little bigger on our presentation, to make it more clear for our audience. I feel we should have made more of an effort to get things up to the best standard we can, we should have edited audio more carefully to get it sounding as professional as possible.
Opportunities
I feel that to improve, we could have made the demos and our presentation a little longer and more detailed. I think we could have included more audio and more speech content to make it flow a lot better and sound more professional.
Threats
I think the threats we faced as a group was communication, i feel we could have communicated a lot better and worked a lot better than we did as a whole group.
I think we catered for our target audiences really well regarding music. With both of our demos our music fitted the radio genres. Our news and speech content also fitted our genres really well and would meet our target audience's expectations. We created well put-together demos that flowed fairly well. We included a range of tracks, suitable for our audience and we talked about a variety of news topics and conversations suitable for the genre of our stations.
Weaknesses
To improve, i think we could of spoke a little bit louder during our presentation. We needed to be more clear and bold when we were speaking. I also think we should have made the writing a little bigger on our presentation, to make it more clear for our audience. I feel we should have made more of an effort to get things up to the best standard we can, we should have edited audio more carefully to get it sounding as professional as possible.
Opportunities
I feel that to improve, we could have made the demos and our presentation a little longer and more detailed. I think we could have included more audio and more speech content to make it flow a lot better and sound more professional.
Threats
I think the threats we faced as a group was communication, i feel we could have communicated a lot better and worked a lot better than we did as a whole group.
Tuesday, 27 March 2012
Over View
Over the past few months i have contributed greatly to ideas within our two demos. I have created my own news script and recorded it for our Solar FM CHR Station. I have come up with songs that would be played on this station and have written, recorded and edited two film adverts, one for each station. I have also came up with ideas for our second demo Buzz FM a specialist Drum&Bass station. I helped with the others deciding what should be on the show. I completed running orders during the production and planning of our demo and wrote over views on each station, talking about target audiences, music and content.
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